This study determines how kitchen and bath designers and dealers are marketing their businesses today and how their marketing plans are evolving. Learn More
This large survey of U.S. consumers explores kitchen attitudes and activities, kitchen design preferences, kitchen remodeling activities and sources used for remodeling ideas. Learn More
This report is a summary of three discovery groups conducted among consumers in various generations to explore their kitchen memories to understand consumers' deep emotional connections to kitchens. Learn More
This study explores how kitchen and bath showrooms are changing to better serve their customers and identify some of the best practices of showrooms. Learn More
This study explores the sales and marketing efforts of kitchen and bath dealers and designers and to determine how manufacturers can assist them in growing their businesses. Learn More
This large study based on three online studies among U.S. consumers and professional kitchen designers assesses the attitudes and thinking of Generation Y consumers around the kitchen. Learn More
This large survey of U.S. consumers explores kitchen attitudes and activities, kitchen design preferences, kitchen remodeling activities and sources used for remodeling ideas. Learn More
This study examines how kitchen and bath designers and dealers approach the design process and where they might need support to make their work easier. Learn More
Based on the experience of homeowners who are undergoing a kitchen renovation, this study uncovers insights about the remodeling experience - from the first spark to shopping and product selection, identifying ways to make the remodeling and buying process go smoother and quicker. Learn More
Based on insights from kitchen designers as well as homeowners, this study uncovers emerging trends in kitchen design, kitchen attitudes and preferences for colors and finishes for kitchen products. Learn More