Today's Buying Process - Diary of a Kitchen Remodel

Report Length: 53 Pages | Published: 2013 | File Format: PDF

Based on the experience of homeowners who are undergoing a kitchen renovation, this study uncovers insights about the remodeling experience - from the first spark to shopping and product selection, identifying ways to make the remodeling process go smoother and make the buying process and decision-making easier and quicker.

This 53-page report is based on the experiences of ten homeowners across the U.S. in the process of remodeling their kitchens. This research was completed in 2013.

Table of Contents

Specific topics covered include:

• Popularity of Home Remodeling Projects


• Shopping Online Before Heading to Stores


• Smartphones - Ownership Trends


• Where Homeowner Got Ideas


• Stand-Out Advertising or Displays


• Most Enjoyable Shopping Experience


• Online Shopping for Kitchen Remodel


• When Changed Their Minds


• Happiest Moments


• Interactions with Designers & Contractors


• Process of Finding Right Professional


• The Budget Debate


• Feelings of Intimidating


• Most Difficult Item to Decide On


• Pain Points in Shopping Process


• 5 Lessons Learned and the Bottom Line