Product Description
Report Length: 49 Pages | Published: 2015 | File Format: PDF and PowerPoint
This 49-page report is a summary of three discovery groups conducted among consumers in various generations to explore their kitchen memories to understand consumers' deep emotional connections to kitchens. Conducted in spring 2015, RICKI conducted three, 3-hour sessions with three generations of American-born consumers. The 17 participants represented different generations, gender, race/ethnicity, regions of the U.S. where they grew up, and mix of income levels and family formations.
The report includes:
- Review of the Process Conducted
- Participant Profile
- Common Elements in their Childhood Kitchen
- Word Associations with Kitchen
- Projective Exercises to Find Emotional Connections with Kitchens
- Most Significant Kitchen Memory
- Earliest Kitchen Memory
- How To Apply Learnings from Study
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