Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets. Learn More
An average of 16% of U.S. consumers have completed a kitchen renovation project over the past year, and when completed, nearly 3 out of 4 people would have done something differently! What would they have done differently? What is driving today's kitchen remodeling projects? How much does 'going green' impact planning and purchase decisions? This report delivers answers to these questions and more, giving you detailed insights needed to market effectively to today's consumers. Learn More
How often are consumers remodeling their kitchens and what demographic tends to take on kitchen improvement projects?
(File Formats Include: JPG, PDF & PPT) Learn More
