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Generation Y - In & Out of the Kitchen

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Quick Overview

Explores the differences between Gen Ys and older consumers on attitudes, lifestyles and food habits as they relate to the kitchen.

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Product Description

Report Length: 30 Pages | Published: 2011 | File Format: PDF

Generation Y: In & Out of the Kitchen examines differences between this youngest population of adult consumers and their older counterparts –cooking habits and food preferences, emotional connections to their kitchens, as well as attitudinal and lifestyle differences.

This 30-page report is based on a survey of 800 U.S. consumers and was completed in 2011.

Specific topics include:

  • Gen Y Described

  • Lifestyles & Shopping

  • Use of Technology

  • Food & Kitchen Attitudes

  • Attitudes about Environment & Energy Efficiency

Table of Contents

Objectives of the Study

  • Methodology

  • Generational Distinction Indicator

  • Profile of Gen Y Study Participants

  • Gen Y Described

Lifestyles & Shopping

  • Lifestyle Statements

  • Favorite Type of TV Programming

  • Shopping Attitudes

Use of Technology

  • Time Spent on Internet

  • Smartphone Use

  • Social Media Engagement

  • Food & Kitchen-Related Apps 

  • Most Popular Apps

Food & Kitchen

  • Kitchen as Hang Out

  • Eating at Home vs. Restaurants 

  • Change in Eating Out Behavior

  • Incidence of Cooking from Scratch

  • Favorite Types of Food

  • Attitudes About Cooking & the Kitchen 

  • Attitudes About Environment & Energy Efficiency

5-Point Recap


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