Report Length: 63 Pages | Published: 2010 | File Format: PDF
Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets.
Kitchen Conversations: Exploring Online Discussions about Kitchens answers questions like:
Table of Contents
Introduction & Methodology
Internet & Social Media
Online Kitchen Conversations
Summary & Conclusion
Helpful Links & Resources
About RICKI