Based on a large survey of U.S. consumers, this report brief explores the differences among three generations in what is desired in their 'dream kitchens', sources used for ideas for recent kitchen remodels, and meal preparation and cooking activities.
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Nearly 40% of online conversations about appliances involve people seeking or giving purchasing advice and recommendations. This 44-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen appliances. Learn More
When it comes to online conversations, what are the most popular topics about refrigerators? This visual WordCloud reveals insights.
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When it comes to appliances, what is at the top of consumer's wish list and how does it differ among age groups?
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Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes. Learn More
How are consumers using their kitchens? What are their design preferences and what do they want in their 'ideal' kitchen? Learn how U.S. consumers are using their kitchens and their experiences with remodeling. Learn More
Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets. Learn More
An average of 16% of U.S. consumers have completed a kitchen renovation project over the past year, and when completed, nearly 3 out of 4 people would have done something differently! What would they have done differently? What is driving today's kitchen remodeling projects? How much does 'going green' impact planning and purchase decisions? This report delivers answers to these questions and more, giving you detailed insights needed to market effectively to today's consumers. Learn More
