Report Length: 48 Pages | Published: 2010 | File Format: PDF
Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does this differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes.
Top of the Line: Insights into Upscale Consumers & their Kitchens delivers answers to questions like:
- How are upscale consumers describing their dream kitchen?
- What have consumers experienced when performing a kitchen remodel?
- What brands are upscale consumers desiring most in their kitchen appliances?
Table of Contents
Objectives & Methodology
- Respondent Characteristics
Creating a Dream Kitchen
- Key Words to Describe Ideal Kitchen
- Products Would Want in Dream Kitchen
Kitchen Remodeling Activities & Attitudes
- Kitchen Activities/Experiences that Bring about Good Feelings
- Most Useful Design Elements
- Kitchen-Related Attitudinal Statements
- Kitchen Remodeling/Improvements Past 12 Months
- Kitchen Remodeling/Improvement Plans Next 12 Months
- Key Elements that Drive Remodeling Decisions
- Motivators of Kitchen Remodel
- Method of Payment if Remodeling Now
- Style-Related Attitudinal Statements
- Environmental Considerations
Brand Perceptions & Attitudes
- Brand-Related Attitudinal Statements
- Brand Would Most Want in a New Kitchen (By appliance type)
Conclusions & Recommendations
About RICKI