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  1. The Culture Code for 'Kitchen' in America

    The Culture Code for 'Kitchen' in America

    This report is a summary of three discovery groups conducted among consumers in various generational to explore their kitchen memories to understand consumers' deep emotional connections to kitchens. Learn More
  2. How Homeowners & Designers Shop for Kitchen Products - Phase 2

    How Homeowners & Designers Shop for Kitchen Products - Phase 2

    This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
  3. How Homeowners Shop for Kitchen Products - Phase 1

    How Homeowners Shop for Kitchen Products - Phase 1

    This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
  4. What's Going On in Showroom Design 2015 Report

    What's Going On in Showroom Design 2015 Report

    This study explores how kitchen and bath showrooms are changing to better serve their customers and identify some of the best practices of showrooms. Learn More
  5. Consumer Hot Buttons 2015 Report

    Consumer Hot Buttons 2015 Report

    This study uncovers what today's clients want in kitchens and baths, according to design professionals who work with them. Learn More
  6. Designers Talk Trends in 2015 Report

    Designers Talk Trends in 2015 Report

    Based on insights from professional kitchen designers, this study uncovers emerging trends in kitchen design, kitchen attitudes and perferences for colors and finishes for kitchen products as well as support they are looking for from manufacturers. Learn More
  7. Upscale Consumers and Their Kitchens Report

    Upscale Consumers and Their Kitchens Report

    This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens. Learn More
  8. Understanding the Sales Process Report

    Understanding the Sales Process Report

    This study explores the sales and marketing efforts of kitchen and bath dealers and designers and to determine how manufacturers can assist them in growing their businesses. Learn More
  9. Gen Y in the Kitchen

    Gen Y in the Kitchen

    This large study based on three online studies among U.S. consumers and professional kitchen designers assesses the attitudes and thinking of Generation Y consumers around the kitchen. Learn More
  10. Remodelers 360 - 2014

    Remodelers 360 - 2014

    This large survey of U.S. consumers explores kitchen attitudes and activities, kitchen design preferences, kitchen remodeling activities and sources used for remodeling ideas. Learn More

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