Overcoming the 'Regret Factor': An Exploration of Ways to Encourage Homeowners to Spring for their Dream Kitchens

In previous research, RICKI has consistently found a sizable minority of people who made a kitchen improvement in the past year who sa they would spend more if they had to do it again. This current research is based on data from multiple sources (150 professional kitchen designers, 1,000 U.S homeowners and a subset of 20 homeowners whohad remodeled their kitchen in the past 12 months and regret at least one aspect of the final project. This report provides data about actional ways to address the 'regret factor'.

Specific topics in this 37-page report include:

• Frequency of Clients Expressing Regret


• Regrets about Cabinetry-related Products


• Regrets about Appliances


• Regrets about Other Aspects of Kitchen Project


• Top 12 'Regret Factor' Kitchen Products


• 6 Tactics Professional Designers Use to Help Clients Avoid Regret


• 3 Ways Industry Might Help Overcome the 'Regret Factor'


• Recap & Recommendations


• Addendum: Supporting Homeowner Data


• About RICKI