How do Gen Y's shopping habits match up with all other adults?
Consumers answer the question:
Please indicate how well each of these statements describe you.
"I like to browse, even if I don't need or want anything""I rarely pay the retail price for anything""I am shopping around a lot more on the Internet these days""I like trying new products when they first come out""My decisions about what to buy are influenced by my concerns about the environment"
Chart Source:
RICKI – Generation Y - In & Out of the Kitchen, April 2011 – Online survey among 800 U.S. consumers.