He Said, She Said: Kitchen Thoughts Among Upscale Consumers by Gender

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Men and woman differ incredibly on many issues, and the design of a kitchen is no different. This study examines the difference in the wants of upscale women and men when it comes to what many consider, the most important room in the house. What's more important brand or features? Questions like this were asked and answered, finding both differences and similarities between these groups.
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Men and woman differ incredibly on many issues, and the design of a kitchen is no different. This study examines the difference in the wants of upscale women and men when it comes to what many consider, the most important room in the house. What's more important brand or features? Questions like this were asked and answered, finding both differences and similarities between these groups.



For this Research Shorts, data was culled from the recent study entitled Top of the Line: Insights into Upscale Consumers & their Kitchens. The study was conducted in late Fall 2009 among 1,087 U.S. consumers, including 700 upscale consumers in households with incomes of $100,000 or more, in October and November of 2009. The findings in this report highlight differences between upscale male (251 total) and female (449 total) survey respondents.



He Said, She Said: Kitchen Thoughts among Upscale Consumers by Gender delivers answers to questions like:



  • >What is the level of agreement with kitchen-related statements?

  • >  What is the level of agreement with brand-related statements?

  • >What is the level of agreement with style-related statements?

  • >What are the top products and features desired in a dream kitchen?


Published: 2010

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