Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets.
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