Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets. Learn More
The composition of the American household is changing and this is having an effect on what consumers want when remodeling or building their kitchen. This two-part study delves into how people with children view their kitchens and compares their needs, attitudes and remodeling plans to those with other family structures. Learn More
Based on a large survey of U.S. consumers, this report brief explores the differences among three generations in what is desired in their 'dream kitchens', sources used for ideas for recent kitchen remodels, and meal preparation and cooking activities.
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