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  1. 2017 Millennial Home Buyers & Their Kitchens

    2017 Millennial Home Buyers & Their Kitchens

    Based on data 300 Millennial homeowners (ages 21 to 35) who bought a home in the past two years. This report provides data about the attitudes and thinking of younger consumers around the kitchen, and highlights the differences between Millennials and older generations in the role of kitchen played in the home buying process.
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  2. 2017 Upscale Consumers & Their Kitchens: The Thinking of Affluent Homeowners and High-End Designers

    2017 Upscale Consumers & Their Kitchens: The Thinking of Affluent Homeowners and High-End Designers

    This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens. Learn More
  3. Designer and Dealer Marketing Tactics & Strategies

    Designer and Dealer Marketing Tactics & Strategies

    This study determines how kitchen and bath designers and dealers are marketing their businesses today and how their marketing plans are evolving.
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  4. Designers Talk Trends for 2016

    Designers Talk Trends for 2016

    Based on insights from professional kitchen designers, this study uncovers emerging trends in kitchen design, kitchen attitudes and preferences for colors and finishes for kitchen products.
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  5. Changes in Homes that Impact the Kitchen

    Changes in Homes that Impact the Kitchen

    Examines how shifts in home designs are impacting the home kitchen, including size, layout and features.
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  6. How Homeowners & Designers Shop for Kitchen Products - Phase 2

    How Homeowners & Designers Shop for Kitchen Products - Phase 2

    This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
  7. How Homeowners Shop for Kitchen Products - Phase 1

    How Homeowners Shop for Kitchen Products - Phase 1

    This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
  8. Upscale Consumers and Their Kitchens Report

    Upscale Consumers and Their Kitchens Report

    This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens. Learn More
  9. Kitchen of the Future Ideation Session Summary

    Kitchen of the Future Ideation Session Summary

    This report is a summary of an ideation session to identify way to make kitchens so much better that virtually all homeowners would want to remodel in the next five years. Learn More
  10. What's Hot & What's Not: Kitchen Design Preferences

    What's Hot & What's Not: Kitchen Design Preferences

    Based on insights from kitchen designers as well as homeowners, this study uncovers emerging trends in kitchen design, kitchen attitudes and preferences for colors and finishes for kitchen products. Learn More

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