Product Description
Report Length: 48 Pages | Published: 2015 | File Format: PDF and PowerPoint
This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Online survey among 1,000 homeowners and 100+ kitchen designers both conducted in March 2015.
The 48-page Phase 1 report includes:
Kitchen Product Shopping & Purchasing:
- Incidence of Kitchen Products Taken On
- Products Added, Changed or Replaced in Kitchen
- Places Looked for Kitchen Products
- Places Made Purchases for Kitchen
- Method of Financing Kitchen Purchases
- Place Spent Most Money
- Want Kitchen Products Made in America
Kitchen Challenges & Resources:
- Home Improvement Workshop/Classes
- Viewership of "How To" Videos
- Magazine/Website Usage
Kitchen Product Purchasing Plans:
- Plan to Remodel or Improve Kitchen Costing $2,500+
- Plans to Purchase Kitchen Products
6-Point Recap
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