Discover first-hand how people really live in their kitchens. This modified ethnographic study follows 26 adults in 12 households from across the country as they use their kitchens on a daily basis and share their frustrations and delights through diaries, photos and survey responses. The goal of the study was to give kitchen product manufacturers a new perspective on opportunities for innovation and product development. Learn More
An average of 16% of U.S. consumers have completed a kitchen renovation project over the past year, and when completed, nearly 3 out of 4 people would have done something differently! What would they have done differently? What is driving today's kitchen remodeling projects? How much does 'going green' impact planning and purchase decisions? This report delivers answers to these questions and more, giving you detailed insights needed to market effectively to today's consumers. Learn More
This report is a summary of an ideation session to identify way to make kitchens so much better that virtually all homeowners would want to remodel in the next five years. Learn More