Product Description
Report Length: 38 Pages | Published: 2012 | File Format: PDF
This report examines how affluent consumers might differ from their contemporaries when it comes to attitudes and design preferences and how designers of mostly high-end kitchens approach their work.
This 36-page report in based on a two phased online study: (1) 1,436 U.S. adults with an oversampled segment for a household income of $150K+ (affluent consumers); (2) 150 professional kitchen designers who design upscale kitchens.
Specific topics covered include:
Affluent Consumer Feedback:
- Feelings about their Kitchens & Trends
- Activities Done Frequently in the Kitchen
- Items they Most Want to Change about their Kitchens
- Internet & Social Media Usage
High-End Designer Feedback:
- Elements & Style in Greatest Demand in Upscale Kitchen Projects
- Activities Done Frequently in the Kitchen
- Meaning & Understanding of Transitional Style
- Elements of Kitchen Design that Designers Feel They Influence Most
- Optimism about Kitchen Remodeling in the Coming Year
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