Report Length: 32 Pages | Published: 2011 | File Format: PDF
This study examines differences between four generations of American consumers (Generation Y, Generation X, Baby Boomers, Matures) for their cooking habits and food preferences, emotional connections to their kitchens, as well as attitudinal and lifestyle differences.
This 32-page report is based on a survey of 800 U.S. consumers and was completed in 2011.
Specific topics include: