This report is a summary of three discovery groups conducted among consumers in various generations to explore their kitchen memories to understand consumers' deep emotional connections to kitchens. Learn More
This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
Based on insights from professional kitchen designers, this study uncovers emerging trends in kitchen design, kitchen attitudes and perferences for colors and finishes for kitchen products as well as support they are looking for from manufacturers. Learn More
This study explores the sales and marketing efforts of kitchen and bath dealers and designers and to determine how manufacturers can assist them in growing their businesses. Learn More
This report is a summary of an ideation session to identify way to make kitchens so much better that virtually all homeowners would want to remodel in the next five years. Learn More
This study examines how kitchen and bath designers and dealers approach the design process and where they might need support to make their work easier. Learn More
Based on the experience of homeowners who are undergoing a kitchen renovation, this study uncovers insights about the remodeling experience - from the first spark to shopping and product selection, identifying ways to make the remodeling and buying process go smoother and quicker. Learn More
Based on insights from kitchen designers as well as homeowners, this study uncovers emerging trends in kitchen design, kitchen attitudes and perferences for colors and finishes for kitchen products. Learn More
Based on insights from kitchen designers as well as homeowners, this study uncovers emerging trends in kitchen design, kitchen attitudes and preferences for colors and finishes for kitchen products. Learn More
