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  1. Designer and Dealer Marketing Tactics & Strategies

    Designer and Dealer Marketing Tactics & Strategies

    This study determines how kitchen and bath designers and dealers are marketing their businesses today and how their marketing plans are evolving.
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  2. Changes in Homes that Impact the Kitchen

    Changes in Homes that Impact the Kitchen

    Examines how shifts in home designs are impacting the home kitchen, including size, layout and features.
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  3. The Culture Code for 'Kitchen' in America

    The Culture Code for 'Kitchen' in America

    This report is a summary of three discovery groups conducted among consumers in various generations to explore their kitchen memories to understand consumers' deep emotional connections to kitchens. Learn More
  4. How Homeowners & Designers Shop for Kitchen Products - Phase 2

    How Homeowners & Designers Shop for Kitchen Products - Phase 2

    This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
  5. How Homeowners Shop for Kitchen Products - Phase 1

    How Homeowners Shop for Kitchen Products - Phase 1

    This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
  6. What's Going On in Showroom Design Report

    What's Going On in Showroom Design Report

    This study explores how kitchen and bath showrooms are changing to better serve their customers and identify some of the best practices of showrooms. Learn More
  7. Consumer Hot Buttons 2015 Report

    Consumer Hot Buttons 2015 Report

    This study uncovers what today's clients want in kitchens and baths, according to design professionals who work with them. Learn More
  8. Understanding the Sales Process Report

    Understanding the Sales Process Report

    This study explores the sales and marketing efforts of kitchen and bath dealers and designers and to determine how manufacturers can assist them in growing their businesses. Learn More
  9. Kitchen of the Future Ideation Session Summary

    Kitchen of the Future Ideation Session Summary

    This report is a summary of an ideation session to identify way to make kitchens so much better that virtually all homeowners would want to remodel in the next five years. Learn More
  10. Exploring the Design Process

    Exploring the Design Process

    This study examines how kitchen and bath designers and dealers approach the design process and where they might need support to make their work easier. Learn More

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