This study compares four generational groups (Generation Y, Generation X, Baby Boomers, Matures) for kitchen product and style preferences as well as satisfaction with various parts of their kitchens and remodeling plans. Learn More
Explores the differences between four generations of American consumers (Gen Ys, Gen Xs, Boomers and Matures) on attitudes, lifestyles and food habits as they relate to the kitchen. Learn More
Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets. Learn More
Two out of five online faucet-related conversations about faucets involve people seeking advice on technical issues or repair problems. This 27-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to faucets. Learn More
Nearly 40% of online conversations about appliances involve people seeking or giving purchasing advice and recommendations. This 44-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen appliances. Learn More
In previous research, RICKI has consistently found a sizable minority of people who made a kitchen improvement in the past year who sa they would spend more if they had to do it again. This current research is based on data from multiple sources (150 professional kitchen designers, 1,000 U.S homeowners and a subset of 20 homeowners whohad remodeled their kitchen in the past 12 months and regret at least one aspect of the final project. This report provides data about actional ways to address the 'regret factor'. Learn More
This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
