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  1. Cost of Doing Business for Kitchen and Bath Design Firms

    Cost of Doing Business for Kitchen and Bath Design Firms

    This study identifies business financial trends, along with marketing changes, among kitchen and bath designers and dealers who work with showrooms. Learn More
  2. Designer and Dealer Marketing Tactics & Strategies

    Designer and Dealer Marketing Tactics & Strategies

    This study determines how kitchen and bath designers and dealers are marketing their businesses today and how their marketing plans are evolving.
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  3. Changes in Homes that Impact the Kitchen

    Changes in Homes that Impact the Kitchen

    Examines how shifts in home designs are impacting the home kitchen, including size, layout and features.
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  4. How Homeowners Shop for Kitchen Products - Phase 1

    How Homeowners Shop for Kitchen Products - Phase 1

    This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
  5. Upscale Consumers and Their Kitchens Report

    Upscale Consumers and Their Kitchens Report

    This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens. Learn More
  6. Understanding the Sales Process Report

    Understanding the Sales Process Report

    This study explores the sales and marketing efforts of kitchen and bath dealers and designers and to determine how manufacturers can assist them in growing their businesses. Learn More
  7. Today's Buying Process - Diary of a Kitchen Remodel

    Today's Buying Process - Diary of a Kitchen Remodel

    Based on the experience of homeowners who are undergoing a kitchen renovation, this study uncovers insights about the remodeling experience - from the first spark to shopping and product selection, identifying ways to make the remodeling and buying process go smoother and quicker. Learn More
  8. Designer Predictions for Kitchen Islands

    Designer Predictions for Kitchen Islands

    Based on insights from kitchen designers as well as homeowners, this study uncovers emerging trends in kitchen design, kitchen attitudes and perferences for colors and finishes for kitchen products. Learn More
  9. Homeowners Describe Look of Ideal Kitchen

    Homeowners Describe Look of Ideal Kitchen

    Based on insights from kitchen designers as well as homeowners, this study uncovers emerging trends in kitchen design, kitchen attitudes and preferences for colors and finishes for kitchen products. Learn More
  10. Have Specific Brand In Mind When Buying Kitchen Appliances

    Have Specific Brand In Mind When Buying Kitchen Appliances

    This large survey of U.S. homeowners measures planned kitchen product purchases, store shopping, sources of information as well as kitchen tasks that technology in the kitchen helps consumers do now and technology needed for the future. Learn More

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