How do Gen Yer's compare to all other adults in satisfaction with their current sinks, faucets, and countertops?
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An average of 16% of U.S. consumers have completed a kitchen renovation project over the past year, and when completed, nearly 3 out of 4 people would have done something differently! What would they have done differently? What is driving today's kitchen remodeling projects? How much does 'going green' impact planning and purchase decisions? This report delivers answers to these questions and more, giving you detailed insights needed to market effectively to today's consumers. Learn More
Discover first-hand how people really live in their kitchens. This modified ethnographic study follows 26 adults in 12 households from across the country as they use their kitchens on a daily basis and share their frustrations and delights through diaries, photos and survey responses. The goal of the study was to give kitchen product manufacturers a new perspective on opportunities for innovation and product development. Learn More
How are consumers using their kitchens? What are their design preferences and what do they want in their 'ideal' kitchen? Learn how U.S. consumers are using their kitchens and their experiences with remodeling. Learn More
Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes. Learn More
