Study explores kitchen attitudes and activities, what is desired in the ideal kitchen, kitchen remodeling activities and sources used for remodeling ideas. Learn More
An average of 16% of U.S. consumers have completed a kitchen renovation project over the past year, and when completed, nearly 3 out of 4 people would have done something differently! What would they have done differently? What is driving today's kitchen remodeling projects? How much does 'going green' impact planning and purchase decisions? This report delivers answers to these questions and more, giving you detailed insights needed to market effectively to today's consumers. Learn More
Discover first-hand how people really live in their kitchens. This modified ethnographic study follows 26 adults in 12 households from across the country as they use their kitchens on a daily basis and share their frustrations and delights through diaries, photos and survey responses. The goal of the study was to give kitchen product manufacturers a new perspective on opportunities for innovation and product development. Learn More
Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets. Learn More
How are consumers using their kitchens? What are their design preferences and what do they want in their 'ideal' kitchen? Learn how U.S. consumers are using their kitchens and their experiences with remodeling. Learn More
The composition of the American household is changing and this is having an effect on what consumers want when remodeling or building their kitchen. This two-part study delves into how people with children view their kitchens and compares their needs, attitudes and remodeling plans to those with other family structures. Learn More
