Study explores kitchen attitudes and activities, what is desired in the ideal kitchen, kitchen remodeling activities and sources used for remodeling ideas. Learn More
Explores what professional kitchen designers are hearing from consumers regarding product preferences, design choices, overall kitchen layout, budgets, and other kitchen remodeling trends. Learn More
Identifies the key needs of kitchen and bath designers and dealers (also known as 'specifiers') from their suppliers so that manufacturers might better serve this market. Learn More
Discover first-hand how people really live in their kitchens. This modified ethnographic study follows 26 adults in 12 households from across the country as they use their kitchens on a daily basis and share their frustrations and delights through diaries, photos and survey responses. The goal of the study was to give kitchen product manufacturers a new perspective on opportunities for innovation and product development. Learn More
Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets. Learn More
