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  1. Today's Buying Process - Diary of a Kitchen Remodel

    Today's Buying Process - Diary of a Kitchen Remodel

    Based on the experience of homeowners who are undergoing a kitchen renovation, this study uncovers insights about the remodeling experience - from the first spark to shopping and product selection, identifying ways to make the remodeling and buying process go smoother and quicker. Learn More
  2. Understanding the Sales Process Report

    Understanding the Sales Process Report

    This study explores the sales and marketing efforts of kitchen and bath dealers and designers and to determine how manufacturers can assist them in growing their businesses. Learn More
  3. Upscale Consumers and Their Kitchens Report

    Upscale Consumers and Their Kitchens Report

    This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens. Learn More
  4. How Homeowners Shop for Kitchen Products - Phase 1

    How Homeowners Shop for Kitchen Products - Phase 1

    This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
  5. Changes in Homes that Impact the Kitchen

    Changes in Homes that Impact the Kitchen

    Examines how shifts in home designs are impacting the home kitchen, including size, layout and features.
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  6. Designer and Dealer Marketing Tactics & Strategies

    Designer and Dealer Marketing Tactics & Strategies

    This study determines how kitchen and bath designers and dealers are marketing their businesses today and how their marketing plans are evolving.
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  7. Cost of Doing Business for Kitchen and Bath Design Firms

    Cost of Doing Business for Kitchen and Bath Design Firms

    This study identifies business financial trends, along with marketing changes, among kitchen and bath designers and dealers who work with showrooms. Learn More
  8. Millennial Home Buyers & Their Kitchens

    Millennial Home Buyers & Their Kitchens

    Based on data 300 Millennial homeowners (ages 21 to 35) who bought a home in the past two years. This report provides data about the attitudes and thinking of younger consumers around the kitchen, and highlights the differences between Millennials and older generations in the role of kitchen played in the home buying process.
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  9. Opportunities in the Age of the Smart Kitchen

    Opportunities in the Age of the Smart Kitchen

    This study identifies what kitchen remodeling clients are demanding and the anticipated popularity of cutting-edge smart kitchen technologies, among 324 professional kitchen and bath designers and dealers. Learn More
  10. Overcoming the 'Regret Factor': An Exploration of Ways to Encourage Homeowners to Spring for their Dream Kitchens

    Overcoming the 'Regret Factor': An Exploration of Ways to Encourage Homeowners to Spring for their Dream Kitchens

    In previous research, RICKI has consistently found a sizable minority of people who made a kitchen improvement in the past year who sa they would spend more if they had to do it again. This current research is based on data from multiple sources (150 professional kitchen designers, 1,000 U.S homeowners and a subset of 20 homeowners whohad remodeled their kitchen in the past 12 months and regret at least one aspect of the final project. This report provides data about actional ways to address the 'regret factor'. Learn More

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