Based on data 300 Millennial homeowners (ages 21 to 35) who bought a home in the past two years. This report provides data about the attitudes and thinking of younger consumers around the kitchen, and highlights the differences between Millennials and older generations in the role of kitchen played in the home buying process. Learn More
This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens. Learn More
This study determines how kitchen and bath designers and dealers are marketing their businesses today and how their marketing plans are evolving. Learn More
Based on insights from professional kitchen designers, this study uncovers emerging trends in kitchen design, kitchen attitudes and preferences for colors and finishes for kitchen products. Learn More
This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens. Learn More
This report is a summary of an ideation session to identify way to make kitchens so much better that virtually all homeowners would want to remodel in the next five years. Learn More
Based on insights from kitchen designers as well as homeowners, this study uncovers emerging trends in kitchen design, kitchen attitudes and perferences for colors and finishes for kitchen products. Learn More
