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Upscale Consumers & Their Kitchens in 2012: What Affluent Consumers are Demanding and High-End Designers are Thinking

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This report examines how affluent consumers might differ from their contemporaries when it comes to attitudes and design preferences and how designers of mostly high-end kitchens approach their work.

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Report Length: 38 Pages | Published: 2012 | File Format: PDF


This report examines how affluent consumers might differ from their contemporaries when it comes to attitudes and design preferences and how designers of mostly high-end kitchens approach their work. 



This 36-page report in based on a two phased online study: (
1) 1,436 U.S. adults with an oversampled segment for a household income of $150K+ (affluent consumers); (2) 150 professional kitchen designers who design upscale kitchens.


Specific topics covered include:


Affluent Consumer Feedback:


  • Feelings about their Kitchens & Trends

  • Activities Done Frequently in the Kitchen

  • Items they Most Want to Change about their Kitchens

  • Internet & Social Media Usage



High-End Designer Feedback:


  • Elements & Style in Greatest Demand in Upscale Kitchen Projects

  • Activities Done Frequently in the Kitchen

  • Meaning & Understanding of Transitional Style

  • Elements of Kitchen Design that Designers Feel They Influence Most

  • Optimism about Kitchen Remodeling in the Coming Year


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