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Understanding the Sales Process Report

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Quick Overview

This study explores the sales and marketing efforts of kitchen and bath dealers and designers and to determine how manufacturers can assist them in growing their businesses.

Understanding the Sales Process Report

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Product Description

Report Length: 37 Pages | Published: 2015 | File Format: PDF and PowerPoint


This study explores the sales and marketing efforts of kitchen and bath dealers and designers and to determine how manufacturers can assist them in growing their businesses. Conducted in 2014 among 245 kitchen and bath designers and dealers, specific topics of this 37-page report are:


Approach to Selling:



  • Role in Sales Efforts and Time Spent in Selling

  • Sales Approach and Selling Style

  • Use of 'Good/Better/Best' When Selling


Pain Points in Selling:



  • Biggest Sales Process Challenges

  • Today's Workplace


Conversion of Leads to Sales:



  • Best Source for Sales Leads

  • Closing Rate and Time to Close

  • Repeat Customers


Sales Tools Used:



  • K&B Showroom - Importance & Frequency of Updating

  • Website - Importance & Frequency of Updating

  • Sales Tools Used and Importance

  • Designing/Social Meda Sales Tools Used and Importance

  • Common Uses of Social Media

  • Most Successful Sales/Marketing Tactics


Marketing Support Desired:



  • Marketing/Promotion Annual Budget

  • Interest in Marketing Support from Manufacturers


Executive Summary

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