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Top of the Line: Insights into Upscale Consumers & their Kitchens

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Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes.

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Report Length: 48 Pages | Published: 2010 | File Format: PDF


Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does this differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes.


Top of the Line: Insights into Upscale Consumers & their Kitchens delivers answers to questions like:



  • How are upscale consumers describing their dream kitchen?

  • What have consumers experienced when performing a kitchen remodel?

  • What brands are upscale consumers desiring most in their kitchen appliances?


Table of Contents




Objectives & Methodology



  • Respondent Characteristics


Creating a Dream Kitchen



  • Key Words to Describe Ideal Kitchen

  • Products Would Want in Dream Kitchen


Kitchen Remodeling Activities & Attitudes



  • Kitchen Activities/Experiences that Bring about Good Feelings

  • Most Useful Design Elements

  • Kitchen-Related Attitudinal Statements

  • Kitchen Remodeling/Improvements Past 12 Months

  • Kitchen Remodeling/Improvement Plans Next 12 Months

  • Key Elements that Drive Remodeling Decisions

  • Motivators of Kitchen Remodel

  • Method of Payment if Remodeling Now

  • Style-Related Attitudinal Statements

  • Environmental Considerations


Brand Perceptions & Attitudes



  • Brand-Related Attitudinal Statements

  • Brand Would Most Want in a New Kitchen (By appliance type)


Conclusions & Recommendations


About RICKI

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