• Home
  • Top of the Line: Insights into Upscale Consumers & their Kitchens

Top of the Line: Insights into Upscale Consumers & their Kitchens

Be the first to review this product

Availability: In stock

Look Inside!
View Sample Report

Quick Overview

Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes.

Top-of-The-Line-Upscale-Consumers_Cover-small

Double click on above image to view full picture

Zoom Out
Zoom In

More Views

* Required Fields

Product Description

Report Length: 48 Pages | Published: 2010 | File Format: PDF


Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does this differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes.


Top of the Line: Insights into Upscale Consumers & their Kitchens delivers answers to questions like:


> How are upscale consumers describing their dream kitchen?
> What have consumers experienced when performing a kitchen remodel?
> What brands are upscale consumers desiring most in their kitchen appliances?


Table of Contents




Objectives & Methodology


> Respondent Characteristics


Creating a Dream Kitchen


> Key Words to Describe Ideal Kitchen
> Products Would Want in Dream Kitchen


Kitchen Remodeling Activities & Attitudes


> Kitchen Activities/Experiences that Bring about Good Feelings
> Most Useful Design Elements
> Kitchen-Related Attitudinal Statements
> Kitchen Remodeling/Improvements Past 12 Months
> Kitchen Remodeling/Improvement Plans Next 12 Months
> Key Elements that Drive Remodeling Decisions
> Motivators of Kitchen Remodel
> Method of Payment if Remodeling Now
> Style-Related Attitudinal Statements
> Environmental Considerations


Brand Perceptions & Attitudes


> Brand-Related Attitudinal Statements
> Brand Would Most Want in a New Kitchen (By appliance type)


Conclusions & Recommendations


About RICKI

You may also be interested in the following product(s)

Remodelers 360: How Americans Use Their Kitchens & Their Remodeling Experiences

Remodelers 360: How Americans Use Their Kitchens & Their Remodeling Experiences

Kitchen Conversations: Exploring Online Discussions about Kitchens

Kitchen Conversations: Exploring Online Discussions about Kitchens

   

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.