Brenda Bryan has over 25 years of marketing research and analytical experience, with 18 years in the home improvement industry. Prior to launching RICKI, Brenda was the Director of Consumer Research for Lowe’s Companies, Inc., a leader in home improvement retailing. Before joining Lowe’s, she was the Director of Marketing for Payless Cashways, a building materials company. In her research experience, Brenda has identified marketing strategies and revealed consumer insights to drive strategic positioning for the home improvement marketplace. She has conducted qualitative and quantitative studies throughout the United States and Mexico, including positioning, branding, segmentation, customer satisfaction, and new concept and product development research.
In addition to Brenda’s work experience, she was the President of the Home Improvement Research Institute for three years and has served on its Board of Directors. She is a member of the National Kitchen and Bath Association and the World Future Society.
Chief of Research
Riley Kirby brings 25 years of market research and strategic planning experience with Fortune 500 companies. In 1996 Riley founded a full-service marketing research company and has worked with clients in a wide variety of industries, including retail, manufacturing and home improvement, to help uncover key opportunities and grow their businesses. Prior to launching his own company, Riley was a research executive for Knight Ridder, the Washington Post, and the Miami Herald. Riley has also taught research at the University of Florida, the University of North Carolina at Charlotte, and the University of New Mexico. In addition to vast experience designing research projects that produce actionable results, he also utilizes his statistical skills to extract the most useful information from research data.
Riley is a member of the American Marketing Association and the Qualitative Research Consultants Association.
Chief of Insights
Erin Gallagher has spent more than 15 years designing quantitative and qualitative market research projects, consulting with companies to understand ‘sweet spots’ of unique market segments. A self-proclaimed ‘cultural anthropologist’, Erin’s experience includes projects using contemporary qualitative approaches to obtain a deeper understanding of consumer segments. Erin has professional training in creative thinking and leads a group that has developed a proprietary ideation process for generating breakthrough innovation.
Erin is a member of the Product Development Management Association, American Creativity Association, Innovation Network and the World Future Society.