Report Length: 32 Pages | Published: 2010 | File Format: PDF
An average of 16% of U.S. consumers have completed a kitchen renovation project over the past year, and when completed, nearly 3 out of 4 people would have done something differently! What would they have done differently? What is driving today's kitchen remodeling projects? How much does 'going green' impact planning and purchase decisions? This report delivers answers to these questions and more, giving you detailed insights needed to market effectively to today's consumers.
Based on research conducted among 2,906 U.S. consumers between the ages of 18 and 64 in 2010, Kitchen Remodelers: Items Purchased for Remodel delivers answers to questions like:
> How much are consumers spending on kitchen remodels?
> What are the most popular appliances, furniture and electronics being purchased?
> What's involved in the decision making on which brand and style to buy?
> How often are consumers considering the environmental impact of appliances before purchasing?
> What do consumers say they would do differently if they could redo their kitchen remodel?
Table of Contents
Background & Objectives
Items Purchased for Kitchen Remodel
> % Remodeled Kitchen in the Past 12 months
> Spending on Kitchen Remodel
> Purchases for New Kitchen
- Design Elements
- Furniture & Electronics
- Top 10 Items Purchased
- Top 10 Items Purchased by Market Segment
- Items Purchased - Category Shifts
- Number of Items Purchased
> Consideration for 'Green' Products
Would Do Differently
Small Appliances/ Cookware Factors
> Purchasing of Small Appliances/Cookware
> Purchasing by Demographics
> Small Appliances/Cookware Spending
> Features Important in Cookware
Note: Research conducted in partnership with Global Market Insite, Inc. (GMI)
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