Upscale Consumers

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  1. Kitchen-Remodelers-Items-Purchased

    Kitchen Remodelers: Items Purchased for Remodel

    An average of 16% of U.S. consumers have completed a kitchen renovation project over the past year, and when completed, nearly 3 out of 4 people would have done something differently! What would they have done differently? What is driving today's kitchen remodeling projects? How much does 'going green' impact planning and purchase decisions? This report delivers answers to these questions and more, giving you detailed insights needed to market effectively to today's consumers. Learn More
  2. Top-of-The-Line-Upscale-Consumers_Cover-small

    Top of the Line: Insights into Upscale Consumers & their Kitchens

    Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes. Learn More
  3. Upscale Consumers and Their Kitchens Report

    Upscale Consumers and Their Kitchens Report

    This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens. Learn More

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