Kitchen Conversations: Exploring Online Discussions about Kitchens

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Quick Overview

Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets.

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Product Description

Report Length: 63 Pages | Published: 2010 | File Format: PDF


Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets.


Kitchen Conversations: Exploring Online Discussions about Kitchens answers questions like:


> What are people chatting online about kitchens?
> What are the most popular kitchen topics of online posts?
> What type of kitchen information are people looking for on social media channels?
> What are the most popular Google searches related to kitchens?


Table of Contents




Introduction & Methodology


> Kitchen Conversations Overview
> Methodology
> Word Clouds
> Internet Shorthand


Internet & Social Media


> Trends
> Internet Usage Among Demographic Groups


Online Kitchen Conversations


> Faucets
> Refrigerators
> Dishwashers
> Cooking Appliances
> Ventilation
> Cabinets


Summary & Conclusion


Helpful Links & Resources


About RICKI

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