Report Length: 63 Pages | Published: 2010 | File Format: PDF
Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets.
Kitchen Conversations: Exploring Online Discussions about Kitchens answers questions like:
> What are people chatting online about kitchens?
> What are the most popular kitchen topics of online posts?
> What type of kitchen information are people looking for on social media channels?
> What are the most popular Google searches related to kitchens?
Table of Contents
Introduction & Methodology
> Kitchen Conversations Overview
> Word Clouds
> Internet Shorthand
Internet & Social Media
> Internet Usage Among Demographic Groups
Online Kitchen Conversations
> Cooking Appliances
Summary & Conclusion
Helpful Links & Resources