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How Homeowners Shop for Kitchen Products - Phase 1

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Quick Overview

This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores.

How Homeowners Shop for Kitchen Products - Phase 1

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Product Description

Report Length: 48 Pages | Published: 2015 | File Format: PDF and PowerPoint


This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Online survey among 1,000 homeowners and 100+ kitchen designers both conducted in March 2015.


The 48-page Phase 1 report includes:



Kitchen Product Shopping & Purchasing:


  • Incidence of Kitchen Products Taken On

  • Products Added, Changed or Replaced in Kitchen

  • Places Looked for Kitchen Products

  • Places Made Purchases for Kitchen

  • Method of Financing Kitchen Purchases

  • Place Spent Most Money

  • Want Kitchen Products Made in America



Kitchen Challenges & Resources:


  • Home Improvement Workshop/Classes

  • Viewership of "How To" Videos

  • Magazine/Website Usage



Kitchen Product Purchasing Plans:


  • Plan to Remodel or Improve Kitchen Costing $2,500+

  • Plans to Purchase Kitchen Products


6-Point Recap

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