Report Length: 35 Pages | Published: 2015 | File Format: PDF and PowerPoint
This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Online survey among 1,000 homeowners and 100+ kitchen designers both conducted in March 2015.
Homeowners Use of Design Professionals:
Feedback from Independent Professional Kitchen Designers: