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How Homeowners & Designers Shop for Kitchen Products - Phase 2

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Quick Overview

This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores.

How Homeowners & Designers Shop for Kitchen Products - Phase 2

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Product Description

Report Length: 35 Pages | Published: 2015 | File Format: PDF and PowerPoint


This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Online survey among 1,000 homeowners and 100+ kitchen designers both conducted in March 2015.


The 35-page Phase 2 report includes:



Homeowners Use of Design Professionals:


  • Reasons for Choosing a Designer

  • Satisfaction with Designer Used

  • Activities Big Box Designer Helped With

  • Use of Contractor or Installer

  • Satisfaction with Contractor or Installer



Feedback from Independent Professional Kitchen Designers:


  • Places Shop for Projects

  • Frequency of Shopping Big Box Stores

  • Place Buy Most Products for Kitchen Projects

  • Words Associated with IKEA

  • Words Associated with Lowe’s

  • Words Associated with Home Depot

  • Overall View of Big Box and IKEA



6-Point Recap

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