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Designer and Dealer Marketing Tactics & Strategies

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This study determines how kitchen and bath designers and dealers are marketing their businesses today and how their marketing plans are evolving.

Designer and Dealer Marketing Tactics & Strategies

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Product Description

This study determines how kitchen and bath designers and dealers are marketing their businesses today and how their marketing plans are evolving. Conducted in 2016 among 341 kitchen and bath designers and dealers, specific topics of this 29-page report are:



Marketing Programs & Formal Marketing Plans:


  • Marketing Tactics

  • Target Markets

  • Tools Currently Use

  • Most Effective Marketing Tools

  • Tactics Planned to Use More in Coming Year

  • Use of Digital Marketing & Barriers of Use

  • Marketing as Percent of Annual Revenue

  • Expected Change in Level of Marketing Activity

  • Business Outlook for Next 12 Months

  • 3-Point RICKI Recap


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