This study compares four generational groups (Generation Y, Generation X, Baby Boomers, Matures) for kitchen product and style preferences as well as satisfaction with various parts of their kitchens and remodeling plans. Learn More
Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets. Learn More
Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes. Learn More
When it comes to online conversations, what are the most popular topics about refrigerators? This visual WordCloud reveals insights.
(File Formats Include: JPG, PDF & PPT) Learn More
Nearly 40% of online conversations about appliances involve people seeking or giving purchasing advice and recommendations. This 44-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen appliances. Learn More
