Consumers are moving to online platforms at lightning speed. Over three-quarters of U.S. adults use the Internet and Baby Boomers are the fastest-growing segment of Facebook users. Nearly 30% of online kitchen conversations relate to giving and getting advice on products and purchase recommendations. And if something needs fixing, or there's a question about installation, consumers are turning to the web for answers. This 63-page report utilizes the latest social media monitoring and reporting tools to explore 1,800 online conversations related to kitchen faucets, refrigerators, dishwashers, cooking appliances, ventilation and cabinets. Learn More
Explores the differences between four generations of American consumers (Gen Ys, Gen Xs, Boomers and Matures) on attitudes, lifestyles and food habits as they relate to the kitchen. Learn More
This study compares four generational groups (Generation Y, Generation X, Baby Boomers, Matures) for kitchen product and style preferences as well as satisfaction with various parts of their kitchens and remodeling plans. Learn More
What are the most frequent trends in online conversations about cabinets and islands for a "dream kitchen?"
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What are the most frequent trends in online conversations about cooktops, ovens, and stoves for a "dream kitchen?"
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