Based on data 300 Millennial homeowners (ages 21 to 35) who bought a home in the past two years. This report provides data about the attitudes and thinking of younger consumers around the kitchen, and highlights the differences between Millennials and older generations in the role of kitchen played in the home buying process. Learn More
This report is a summary of three discovery groups conducted among consumers in various generations to explore their kitchen memories to understand consumers' deep emotional connections to kitchens. Learn More
This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
This study includes two phases of reporting: Phase 1 conducted among 1,000 homeowners to determine how they are using big box stores, IKEA and other major sources for product purchase decisions for kitchen products. Phase 2 explores the homeowners' experience with designers, installers and contractors and also how professional kitchen designers are using big box stores. Learn More
This study explores how kitchen and bath showrooms are changing to better serve their customers and identify some of the best practices of showrooms. Learn More
This large study based on three online studies among U.S. consumers and professional kitchen designers assesses the attitudes and thinking of Generation Y consumers around the kitchen. Learn More
This large survey of U.S. consumers explores kitchen attitudes and activities, kitchen design preferences, kitchen remodeling activities and sources used for remodeling ideas. Learn More
This large survey of U.S. homeowners measures planned kitchen product purchases, store shopping, sources of information as well as kitchen tasks that technology in the kitchen helps consumers do now and technology needed for the future. Learn More
