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  1. Top-of-The-Line-Upscale-Consumers_Cover-small

    Top of the Line: Insights into Upscale Consumers & their Kitchens

    Organized. Well-equipped. Comfortable. Three words most frequently associated with describing the ideal kitchen among upscale consumers. What are these power-consumers looking for in their kitchens? How does differ among moderate, high-end and ultra high-end households? This 48-page report reveals insights from 1,087 U.S. consumers and compares results between households with varying incomes. Learn More
  2. High-End-Consumers-Willingness-to-Pay-for-Style-Chart-SKU072009-Cover

    High-End Consumers Willingness to Pay for Style

    Are high-end consumers willing to pay for style?
    (File Formats Include: JPG, PDF & PPT) Learn More
  3. Upscale Men v Women_Cover

    He Said, She Said: Kitchen Thoughts Among Upscale Consumers by Gender

    Men and woman differ incredibly on many issues, and the design of a kitchen is no different. This study examines the difference in the wants of upscale women and men when it comes to what many consider, the most important room in the house. What's more important brand or features? Questions like this were asked and answered, finding both differences and similarities between these groups.
    (File Format: PDF) Learn More

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