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Upscale Consumers and Their Kitchens Report

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This study of affluent U.S. homeowners and kitchen designers who do high-end kitchens explores how affluent consumers differ from their contemporaries about their attitudes and design preferences for their kitchens.

Upscale Consumers and Their Kitchens Report

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Product Description

Report Length: 46 Pages | Published: 2015 | File Format: PDF and PowerPoint

Based on data from three online studies: two surveys among 1,755 U.S. homeowners from which those with HHI of $150K+ derived, and survey among 121 professional kitchen designers who have completed $50K+ kitchen projects in the past two years. This report examines how affluent consumers might differ from their contemporaries when it comes to attitudes, design preferences and remodeling plans and how designers of mostly high-end kitchens approach their work, the products they specify, and the styles, materials and finishes they see trending up. Specific topics in this 46-page 2014 report include:

Affluent Homeowners:

  • Kitchen Activities Engaged in Past 40 Days

  • Attended Wine Tasting and Cooking Classes

  • Most Annoying Aspects of Existing Kitchen

  • Items they Most Want to Add or Change about their Kitchens

  • Resources Used for Kitchen Product Decisions

  • Use & Influence of Design Professionals

  • Kitchen Improvement Plans

High-End Designer Feedback:

  • How Cooking Styles of Upscale Clients Differ

  • Appliance Brands Specified

  • Kitchen Products & Features in Greatest Demand

  • Materials, Products or Brands Used in Past Year for the First Time

  • Cabinetry/Hardware Finishes Trending Up

  • What Upscale Consumers Want in Cabinetry

  • Trends in Faucets Finishes

  • Trends in Countertop Materials Used

  • Elements of Kitchen Design that Designers Feel They Influence Most

  • Expectations for Upscale Projects in the Coming Year

6-Point Recap:

  • For Upscale Consumer, For High-End Kitchen Designers

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